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Is It Time to Buy Coca-Cola Stock After a 15% Drop?

The Coca-Cola Company ($KO), a staple of the stock market and a favorite of dividend investors, has seen a sharp decline of over 15% from its recent highs. Naturally, this raises the question: Is now the time to buy?


Market Sentiment and Uncertainty

As with any stock, predicting the absolute bottom is impossible. However, Coca-Cola’s recent decline is tied to a significant political development. After the presidential election, Robert F. Kennedy Jr., known for his controversial views on vaccines and advocacy for a healthier lifestyle, was announced as President Trump’s pick to head healthcare. This news created uncertainty for investors, leading to a sell-off as the market grappled with the potential implications for the beverage giant.

Investors Have Digested the News

While the initial reaction to the healthcare appointment hammered the stock price, the market seems to have largely digested this development. Coca-Cola is now trading near a key technical support level on the weekly chart. Historically, this level served as resistance, but it now appears to be acting as support.


What’s Next for KO?

From a technical perspective, this is a critical moment. Will the stock bounce from here, or will it continue to slide? No one can say for sure—there’s no crystal ball in investing.

However, as long-term investors, we see value at this level. We’re buyers here, considering the company’s strong fundamentals and potential for recovery.

Our Buying Strategy

Current Level: We are initiating positions at the current support level.

Next Buying Levels: If the stock falls further, we plan to add more at $57 and $53, which are additional key levels of support.

Final Thoughts

Investing in Coca-Cola at this time involves balancing technical analysis with the recognition of external market factors. While uncertainties remain, the long-term value of Coca-Cola as a market leader makes this pullback an attractive buying opportunity for disciplined investors.

Remember, always assess your own risk tolerance and investment goals before making decisions.

Are you buying Coca-Cola at these levels, or are you waiting for a deeper pullback?


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